US-Dutch-Palestinian model Bella Hadid has become the face of Alo’s Pre-Fall 2026 campaign, but the launch has quickly sparked controversy online. The campaign, which was released this week and photographed in Los Angeles, features Hadid modeling the activewear brand’s latest collection. The criticism quickly spread across social media, with comment sections filling with users claiming they would no longer support the company because of the collaboration. Alo Has Highlighted Bella Hadid’s CampaignDespite Gadot’s ambassador announcement, Alo’s official social media channels have not prominently featured her partnership. She appears throughout Alo’s social media pages, and the company’s official Instagram account directly links followers to her Pre-Fall 2026 campaign.