Instead, effective negotiation relies on a deeper understanding of human behaviour, communication styles, emotional responses, and decision-making processes. By combining practical negotiation techniques with an understanding of how people think and respond, individuals can avoid common mistakes and become more confident, adaptable negotiators. Instead of looking at the negotiation logically, you’re too busy being offended, proving your point, or thinking of reasons why you’re right. Giving Concessions for FreeConcessions are a normal part of negotiation and can definitely help smooth things over when properly executed. If you want to negotiate effectively, whether that be negotiating a salary increase or win-win business negotiation, there are many mistakes that you should avoid.