Established in the 19th century, San Rossore Racecourse hosts international horse racing, equestrian training, hospitality events and family entertainment throughout its racing season. To address these requirements, Alfea Cinematografica designed a distributed audio solution centered on JBL Professional loudspeakers and Crown amplifiers. The controlled directivity of the JBL Professional AWC Series also proved critical in protecting the horses’ environment. “The improvement has been immediate,” shares Emiliano Piccioni, Director of the San Rossore Hippodrome. “Coverage is now uniform across all public areas, and speech intelligibility has improved considerably.