Passengers can enjoy exclusive travel retail offers, personalised beauty treatments, interactive brand activations and premium gifts with purchase at World Duty Free stores through 5 October. The campaign supports Heathrow’s strategy to enhance the passenger experience through innovative retail partnerships, experiential shopping and future-focused airport commercial development. Heathrow – a Corporate Partner of the FTE Digital, Innovation & Startup Hub – has partnered with Avolta to launch the return of its Redefine Your Beauty campaign, bringing together some of the world’s leading beauty brands for an immersive beauty and wellness focused retail experience across all four terminals. Running 5 October, the campaign sees Heathrow once again partner with Avolta to offer passengers immersive beauty experiences at its World Duty Free stores, exclusive travel retail offers and premium gifts with purchase. Throughout the campaign, passengers visiting Terminal 5’s Personal Shopper Lounge are invited to enjoy a range of complimentary beauty experiences.