The new competition is designed to reward retailers that back the brand during a peak time of year for festivals, carnivals and street parties. Running until 30 September, the prize draw offers one retailer a ‘boot load’ of Magnum Tonic Wine*. The competition builds on a summer of targeted activity spanning wholesale, convenience and consumer touchpoints, reinforcing Magnum’s continued support for the independent trade. Marina Santos, consumer, channel and customer marketing director at Campari Group said: “Independent retailers have always been an important part of Magnum’s story. “We hope this competition gives retailers another reason to get involved while recognising the role they continue to play in the brand’s success – snap away!”