Players Classic is available in both Kingsize and Superking formats with an RRP of £14.60. The new cigarette contains a mixed leaf blend of Virginia, Burley and Oriental tobacco. “Players Classic is aimed at smokers aged 35 to 55 who are value-conscious yet not willing to compromise on quality. This group values trusted brands, dependable taste and strong value delivery. “This means Players Classic is uniquely positioned to succeed in the retail market, especially in independent stores where value brands are already performing exceptionally well.”