In the UK, dealership visits continue to play a significant role, with 59.5% of respondents heading to the forecourt for their latest vehicle purchase. Buyers are relying on multiple touchpoints, suggesting digital channels are supporting rather than replacing the role of the dealership. UK respondents said connected retail experiences, pricing transparency and affordability information would add the most value to the buying journey. Paul Humphreys, managing director – Retail at Cox Automotive, said: “Consumers are not necessarily asking for a fully digital journey every time, but they do expect the digital part of the experience to work harder. UK buyers are among the most confident in Europe when it comes to understanding vehicle finance.