Vietnam recorded 13.9 million arrivals over the same seven months, up 13.8% year on year, according to its National Statistics Office. European arrivals rose 53.4% to more than 2.35 million, the Americas rose 18.9%, and Oceania rose 22.5%. China leads Vietnam’s arrivals with around 3.1 million visitors, followed by South Korea on 2.4 million. Thailand remains the larger destination by roughly 4.6 million visitors over the comparable period, and its revenue base is deeper. For context, Thailand recorded 32.9 million arrivals in 2025 and nearly 40 million in 2019.