The Australian Vintage brand launched last year – winning a Drinks Business Award in the process – and immediately leaned into informal stylings and social media-ready moments. Yet, in packaging them for the modern drinker, Poco Vino is addressing very real consumer concerns. Before launching, Australian Vintage ran research panels with more than 3,000 consumers in seven markets. The focus on quality wine that drinkers want to return to is just as strong as in other Australian Vintage brands. Poco Vino now sells roughly 12,000 bottles a day around the world, earning a firm following.