News commentBy Benjamin JackAs traditional wine markets stagnate, producers continue to chase shrinking demand in Europe and North America. Africa is the overlooked growth marketWe all know the western wine market is under pressure. Each year, urban Africa grows by an estimated 24 million people. In Africa wine follows urbanisation, disposable income, and aspiration the way water follows gravity. The African wine market is forecast to reach 1.8 billion litres and $8 billion by 2035.