Balanced breeding - a long-term commitmentAt the heart of Aviagen’s strategy is “balanced breeding.” “Just like the definition of sustainability, balanced breeding isn't fixed,” he said. Sustainability, welfare and food securityBeyond consumer preferences, Koerhuis highlights the broader implications of breeding decisions for global food systems. “With policymakers, we must explain balanced breeding to ensure they get the whole story and are not only looking at particular characteristics in isolation. In a world where sustainability means different things to different people, Aviagen’s strategy reflects a pragmatic reality.