How Tievoli Pizza Bar tripled sales with a zero-dollar marketing budgetHusband-and-wife team Giovanni and Adrianna Labbate and their family have built a wildly successful Chicago-area restaurant, Tievoli Pizza Bar, entirely through word-of-mouth by offering premium, scratch-made New York and Detroit-style pizzas and refusing to compromise on quality or price. The name hadn't been taken as a pizzeria, so they created their own and called it Tievoli Pizza Bar. The Tievoli Pizza Bar pizza truck. Photo: Tievoli Pizza BarOn the menuThe pizza has a high-hydration dough, which produces an airier and crispier crust. Tievoli Pizza Bar plans to open a second location in Bloomingdale, Illinois, later this year or in early 2027 in the former home of Antica Pizza.