The latest shift is today Disney announced it had signed a deal with TikTok to include social media influencer videos on its streaming platform, Disney+. It’s not that they’re trying to become YouTube before YouTube becomes them — that ship has sailed. That’s why ads came in, that’s why password sharing crackdowns happened, that’s why your homescreen is jammed with mess. Disney added ESPN onto its platform in March 2025, and increased its prices a month earlier. If you want short-form influencer videos, that’s what social media is for.