NewsBy Rupert HohwielerFormer Diageo World Class Mexico champion Israel Barón has taken up the brand ambassador role for Don Julio Tequila in India. Barón, who often goes by ‘Isra’, is Don Julio’s first brand ambassador from Mexico in India. The move is said to reflect Don Julio’s long-term vision for India and comes as the brand strengthens its presence in the market. “We believe his presence will inspire both consumers and the bar community to discover Don Julio in a more meaningful way.” He also collaborated with Charles Joly to create and serve Don Julio cocktails at the 96th Academy Awards Governors Ball in 2024.