NewsBy Rupert HohwielerFemale-founded ready-to-drink (RTD) brand Pimentae will launch its first crowdfunding campaign next week with a target of £1 million (US$1.3m). Leading canned Margarita brand in UK supermarketsPimentae’s revenue since launching has totalled over £4.2m (US$5.6m) and it was the number one canned Margarita brand in UK supermarkets, according to Circana data to the 26 weeks ending 1 November 2025. On why now for the crowdfund, Karo told The Spirits Business the brand was entering its highest growth period to date. In April 2023, Pimentae gained investment from Diageo’s Distill Ventures accelerator programme, which was shuttered last year. Karo confirmed that Pimentae did not “progress onto the full accelerator programme, as it wasn’t the right growth strategy for us at that time”.