Dragons’ Den-backed seasoning and sauce brand Lumberjaxe has secured multiple replenishment orders from Asda after its nationwide launch outperformed initial commercial expectations, according to the business. Lumberjaxe said the initial rollout comprised approximately 40,000 seasoning sachets across the estate and – since launch – Asda has placed several replenishment orders as sales have continued to build. AdvertisementAccording to the business, the range launch will grow the business’ turnover by 200 per cent and has enabled them to double the size of their workforce. Founded with an initial investment of £100, Lumberjaxe has built its business through direct-to-consumer sales before expanding into grocery. To see Asda place repeat orders so soon after the initial rollout is amazing and shows shoppers are really getting behind the brand.