Lancôme has launched a summer travel retail activation at Istanbul Airport, centred on its Les Ô de Lancôme fragrance collection and a series of interactive experiences designed to engage travellers during the holiday season. Running until 31 August, the pop-up combines fragrance discovery, make-up consultations, product personalisation and gaming with travel retail-exclusive products and gifts. The activation is supported by large-format digital out-of-home advertising throughout the terminal, welcoming passengers with the message “Lancôme in the mood for summer“. Lancôme is showcasing a range of travel retail-exclusive products, including fragrance mists, summer beauty essentials and a make-up pouch featuring in-flight hydration products. The activation is designed to create an immersive customer journey that combines product discovery with interactive experiences and travel retail-exclusive offers, while driving engagement during the busy summer travel period.