“This is not hijab,” one Malaysian social media user declared, while others accused the retailer of using the term too loosely as the product was “too short” for modesty. Very misleading,” another user wrote, while one urged Uniqlo to rename the product an “Airism headscarf instead of hijab”. Some tagged Malaysia’s Islamic Development Department (Jakim) and demanded that the retailer stop using the word “hijab” in its advertising. Uniqlo Malaysia’s hijab styling draws controversy. Photo: Uniqlo MalaysiaUniqlo is offering three one-size designs, made from its Airism UV-protection fabric, georgette and satin, at 59.90 ringgit (US$15) each.