But the next significant source of competition may not come solely from the countries Malaysians already associate with automotive innovation. Its automotive industry has long possessed scale, but scale alone does not explain its growing international relevance. At the same time, global scale does not remove the need for local understanding, strong distribution, dependable after-sales support or products that resonate with consumers. What greater choice should really meanThe arrival of more global manufacturers is often celebrated through the language of consumer choice. For Indian automotive companies seeking wider international relevance, the standard will be equally demanding.