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The show that just beat Hamilton at the box office was built by giving away control
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DNyuz
It was built over 19 years by a Vermont folk singer who kept handing control to other people.
It took in $10.2 million, the largest opening ever recorded for a filmed Broadway musical, ahead of Hamilton.
What Anaïs Mitchell built with Hadestown is the clearest working refutation I have seen of the instinct that destroys founder-led ventures in various market sectors.
It requires giving away control on a schedule, to people who have earned it, before the market forces the issue.
The post The show that just beat Hamilton at the box office was built by giving away control appeared first on Fortune.