So, how does Facebook and Meta actually make money? Meta splits its business into two segments:Family of Apps (FoA) – Facebook, Instagram, Messenger, WhatsApp, Threads and related servicesReality Labs (RL) – Meta Quest headsets, AI smart glasses, Horizon Worlds and other AR/VR hardware and software. Meta has built a large and well-established advertising technology infrastructure for Facebook and Instagram that Meta can apply to Threads. Reality Labs covers Meta’s Quest VR hardware, Horizon Worlds, Ray-Ban Meta and Oakley Meta AI glasses and the Orion AR prototype. AI as a Product SurfacingThe AI assistant Meta has created is embedded across Facebook, Instagram, WhatsApp, and Messenger.