For every breakout success, there are countless brands with great products that never make it beyond a loyal early customer base. As a result, many great products end up listed on Amazon or with their own storefront on Shopify, but never actually break through the noise. ZyG describes itself as an Operating System for e-commerce scale. The typical e-commerce scale machine is inefficient and expensive, and usually takes the form of an inflated headcount, multiple agencies, and endless specialist tools. Instead, we built it to own a single business outcome: helping e-commerce brands scale.