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Nairn’s reimagines iconic Rough Oatcakes for 130th anniversary
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Retail Times
Nairn’s, the award-winning snacking brand, has unveiled a striking special edition pack for its iconic Rough Oatcakes, designed by acclaimed illustrator Emily Hogarth to celebrate the brand’s 130th anniversary.
Tucked into lunchboxes, backpacks, desk drawers and handbags, Nairn’s oatcakes have become a versatile snack enjoyed everywhere from morning commutes and countryside walks to afternoon office pick-me-ups and family adventures.
Rich in detail and storytelling, the illustration reflects both the natural landscapes and care that have shaped Nairn’s products for generations.
Nairn’s Rough Oatcakes were chosen for the special edition as one of the brand’s most enduring products that helped establish the family business more than a century ago.
The special edition Rough Oatcakes pack will be rolled out across major UK retailers this month and will feature throughout Nairn’s anniversary campaign across PR, social media and marketing throughout its milestone year.