According to the study, 30 percent of job seekers in Norway use social media as part of their job search, with 19 percent landing a role directly through these platforms. Among those who actively used social media, the success rates were high. FINN.no remains the kingEven though social media is becoming more popular for recruitment, traditional job portals are still widely used. Social media makes it possible to build interest long before the position is advertised," Børresen said. "Social media can spark interest, but it doesn't replace relationships," said Børresen.