Aston Martin sold 50.1% of its non-automotive branding to secure the loan. Aston Martin secured £550 million ($740 million) in debt financing last month thanks to credit firm HPS, owned by BlackRock. This isn’t the first time that Aston Martin has resorted to selling its naming rights in exchange for a cash injection. Aston Martin has declined to comment on the prospect of legal action from disgruntled creditors. After the deal was announced with HPS, Aston Martin’s chief financial officer described it as “important for the company as a whole.”