On pricing, Greenaway said: “The issue with cask pricing is more mature drinkers insist it is priced lower due to historic lower price of cask against keg. He said that “Many customers are unaware there are only four ingredients to cask ale but they are also inquisitive about grain types and hops.” In fact, he cites ‘cleanliness’ as one of his top five tips for an operator wanting to start their own cask ale offer. The other four are choice, make sure you cover all styles, knowledge and to have enthusiasm for cask beer. His favourite cask ale is Oakham Citra because it’s “always fresh and tasty”.