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IT
How Essity transformed their B2B e-commerce platform on a global scale - an SAP Commerce Cloud story
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diginomica
You need a global CX template that makes new experiences viable across regions.
But hold up - if you want agile and responsive commerce/service channels, why would you want a global template?
This new SAP Commerce Cloud deployment connects to the SAP Customer Data Cloud (CDC), SAP Service Cloud, SAP Product Information Management (PIM), and other SAP integration components.
The numbers bear that out: by December 2024, eight months after the initial B2B template launch, Essity hit 10,000 e-commerce orders in one month.
The global CX template has already proven its worth; it's easier now for different regions to come online.