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Dior expands hero men’s fragrance franchise Sauvage with a woody extrait
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Cosmetics Business
Dior is adding a woody extrait de parfum to its bestselling men’s fragrance franchise Sauvage.
Dior launched its Sauvage men’s fragrance – which blends bergamot, French lavender and ambroxan – in 2015.
“With Sauvage Extrait, I wanted to take up the challenge of creating absolute nobility in a men's extrait.
He added: “Sauvage Extrait is the height of luxury, playing with the limits of noble raw material concentrations – the very principle of an extract.
Dior Sauvage Extrait launches on 6 August on dior.com.