BIG W is about to become every K-beauty fan’s first stop, with viral skincare and makeup arriving from Thursday. BIG W’s expanded K-beauty range now features more than 126 products, making viral skincare more affordable than ever. Affordability remains one of the biggest reasons BIG W’s beauty aisle is attracting attention. BIG W is rolling out 88 new Korean beauty products from viral brands including Medicube, TirTir, Biodance and Beauty of Joseon from Thursday. The rollout coincides with BIG W’s Big Beauty Sale, where shoppers can save up to 50 per cent across a broader range of beauty brands including MCoBeauty and Neutrogena.