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BRC Imagination Arts celebrates reopening of Herbert Hoover Presidential Library and Museum
['Charlotte Blanco Coates']
Blooloop
BRC Imagination Arts, a full-service strategy, design, and production company, has reimagined the exhibitions and guest experience at the Herbert Hoover Presidential Library and Museum (HHPLM) in West Branch, Iowa, which reopens today after the most extensive renovation in its history.
The $20.3 million project, supported by the Hoover Presidential Foundation's Timeless Values | Modern Experience campaign, expands the facility by 2,300 square feet.
HHPLM is the first presidential museum to recognise a First Lady as an equal subject alongside her husband, rather than just a supporting figure.
Food Will Win the War exhibit at the Herbert Hoover Presidential Library and Museum, exploring his humanitariun legacy Image © Matthew Solari/BRC Imagination ArtsCovering just under 9,500 square feet, it is the smallest presidential museum within the federal system.
A small museum with a big story"This is the smallest presidential museum in the country, and we believe it now tells one of the biggest stories," says Mundi McCarty, president and CEO of the Hoover Presidential Foundation.