Visitors to Exmoor National Park are being rewarded for environmental activities such as picking up litter, travelling by public transport and recording wildlife. Running until 30 September, the 'Pay with Exmoor Care' pilot project rewards "good tourism" and was launched by the Exmoor National Park Authority. People taking part can choose an eligible action to complete, show evidence of it, and redeem the reward of 20 percent off purchases at Exmoor National Park Centres in Dulverton, Dunster or Lynmouth. “‘Pay with Exmoor Care’ is a simple but powerful idea – rewarding small positive actions with real benefits," said Dan James, enterprise and communications manager for Exmoor National Park Authority. Images courtesy of Exmoor National Park Authority