One place they're headed is online prediction markets, where it's surprisingly easy to make "yes/no" directional bets on popular cryptocurrencies. For example, when Robinhood reported earnings for Q2 2026, it posted higher revenue from prediction market trading ($156 million) than from equity trading ($129 million) or crypto trading ($100 million). Meme coin markets vs. prediction marketsTo understand the allure of prediction markets, it's helpful to use a real-world example. The crypto I'm focused on is Bitcoin (BTC -1.09%), and the one Kalshi prediction market contract I'm focused on is the following: "How high will Bitcoin get in 2026?" That $100 prediction market investment could easily be worth $0 at the end of the year.