The people building your freight tech should have lived the work it's meant to support. The most important qualification a software provider can have isn't on the spec sheet; it's whether they've ever had to cover a load when the market moved against them. You feel that pressure in your body when you're the one responsible for covering the freight. Investing in the right freight tech today carries a higher price than it used to, because the noise is louder and the imitations more convincing. So when you're evaluating freight technology, whatever the category, get underneath the demo.