When the Denver Broncos announced plans to build a new stadium, fans - aka taxpayers - across the State of Colorado let out a collective groan. A personal seat license is a one time fee in addition to the ticket prices, essentially paid for the right to purchase those tickets. READ MORE: Denver Broncos Announce Their Plans to Build a New StadiumYou own the license to those seats and can sell the license at market price to anyone else, for the right to purchase those season tickets in the future. Scroll Through a Pictorial History of the Denver Broncos The Denver Broncos have one of the most successful franchises in the NFL. But, as every fan knows, the road is never easy and with every victory, there are plenty of heartaches and disappointments.