The Grammy-nominated singer, songwriter, and producer has his wardrobe all sorted out, thanks to a new partnership with Lucky Brand. “That’s what drew me to Lucky Brand. Explore Charlie Puth See latest videos, charts and newsExpect to see a well-dressed Puth fronting campaigns in-store, online, across paid media, through activations, social posts and elsewhere. Puth, remarks Stefani Fleurant, executive VP, sports & lifestyle marketing at Authentic Brands Group, which acquired Lucky Brand in 2020, is “an artist who has always stayed true to his vision, and that makes him a natural fit for Lucky Brand. Marisa Thalberg, chief marketing officer of Catalyst Brands, operating partner for Lucky Brand, echoes those comments.