An American run university in Grenada has now established a cricket academy for West Indies cricket. Caricom, at the Head of State level, has recognised the problem and has even formed a special committee on West Indies cricket. The University of the West Indies has allowed an American-run university to establish the first cricket academy in the West Indies. Cricket and the University of the West Indies are the only unifying aspects of life in the West Indies. The West Indies Cricket Board and the regional affiliates should become more business oriented and should market the West Indies to the maximum.