Mumbai, Aug 06: Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, announced the launch of its new Onam campaign, celebrating Kerala’s rich cultural heritage through a heartwarming story of community, togetherness and shared traditions. Set in Kerela, the film follows a young woman preparing her newly painted home for Onam with her grandmother (Ammamma). Inderpreet Singh, Head of Marketing, Birla Opus Paints, said, “Onam is a celebration of togetherness, gratitude and new beginnings. Sachin Kamble, Chief Creative Officer, Leo South Asia, said, “At Birla Opus, the belief is that the spaces we create are ultimately brought to life by the people who live in them. Link of the film: Birla Opus Paints | Many Hearts, One Onam | Hindi