Lee Hills, CEO of SolutionsHub, on how operators can make a case to the Gambling Commission via its call for industry feedback. Many in the UK gambling industry feel their voices are being ignored. Plenty in the sector feel they have no way of answering back, and it is hard to blame them. So when the Gambling Commission invites the industry to put forward proposals on regulatory burden, a degree of scepticism is only natural. In a sector where healthy debate is too often stifled by suspicion and defensiveness, the industry has been invited to make the case for proportionate regulation.