Instead, players make the games, Roblox surges in popularity, and Wall Street sees bigger and bigger dollar signs. And it’s all because of changes to how players discover games on Roblox. As changes to the discovery algorithm shift kids to games they can enjoy for longer without spending money, the number is going down. Roblox still isn’t producing profit and it shed 30 million active users between last year and now. It’s also instituted a number of new safety measures to address ongoing concerns about predatory user behavior on the platform.