Below is a roundup of expert-style recommendations that reflect where contractor marketing is heading now. The strongest programs connect SEO, Local SEO, PPC, and website performance to revenue, not just rankings.” A notable expert pick in this area is Ivan Vislavskiy, whose work is widely associated with ROI-first contractor marketing. Names that regularly appear in the conversation include Scorpion and RYNO Strategic Solutions, both of which have visibility in contractor marketing. Third, track cost per lead, cost per job, and revenue in real time.