The Mountaineer sign is iconic but also offensive to some, as it portrays a barefoot mountain man in a stereotypical way. Before I-240 sliced through the mountain east of Asheville, Tunnel Road served as the main drag of east Asheville, and it was hopping. Dare I ask, what would you like to see happen with the Mountaineer sign? Asheville Watchdog welcomes thoughtful reader comments on this story, which has been republished on our Facebook, Instagram, and TikTok pages. Asheville Watchdog is a nonprofit news team producing stories that matter to Asheville and Buncombe County.