Representational PhotoBy Megan JanetskyMexico City- A gunman killed a social media influencer during a livestream in Mexico’s volatile northwestern state of Sinaloa, authorities said on Wednesday, a public killing that underscored ongoing violence targeting social media personalities in the Latin American nation. ADVERTISEMENTThe influencer, César Gastélum, was killed on Tuesday night in the Sinaloa state capital of Culiacan, officials said. Messages of “rest in peace” were posted on Gastélum’s social media accounts on Wednesday. Sinaloa has in recent years been ravaged by warring between two factions of the Sinaloa Cartel. In May 2025, 23-year-old beauty influencer Valeria Márquez was shot and killed while doing a TikTok livestream at a beauty salon in the central Mexican state of Jalisco.