Image: Sharks websiteThe Sharks have officially unveiled a new identity as the Durban-based franchise celebrates 30 years of professional rugby while looking to the future with a refreshed brand. The new-look badge retains the club’s iconic black-and-white colours but introduces a modern design aimed at strengthening the Sharks’ identity on and off the field. The Sharks said the new identity honours the club’s proud heritage while symbolising progress, innovation and a renewed commitment to success. Our core never will,” said Shaun Bryans, Chief Executive Officer of the Sharks Rugby Club. It is the beginning of a new era for the Sharks Rugby Club.