Palm Beach International Airport's transformation into President Donald J Trump International Airport - complete with the new DJT airport code - is unprecedented in US aviation. Never before has a major commercial airport been renamed after a sitting president, creating a unique intersection between politics, branding and airport strategy. And what does the arrangement reveal about the evolving relationship between political influence, airport governance and commercial aviation in the United States? DJT remains a profitable, predominantly domestic airport with strong utilisation, growing passenger traffic and an established general aviation presence. Whether the renaming proves symbolic or transformational, the aviation industry will be watching closely.