According to sources, the Andhra Pradesh government is considering appointing the veteran actor as the state's official Brand Ambassador. The move is said to be part of the government's strategy to strengthen Andhra Pradesh's image by promoting its tourism potential, investment opportunities and development initiatives. Andhra Pradesh is now said to be exploring a similar approach by making Chiranjeevi the face of its promotional initiatives. Despite his long and successful film career, Chiranjeevi has maintained close ties with Andhra Pradesh. If appointed, he is expected to feature in campaigns promoting tourism, investments and the state's growth story.