Disney and TikTok have agreed a deal which will allow creators to use clips from Disney films, including its subsidiaries, in their videos. "Today, fans are celebrating our stories in entirely new ways," said Disney's chief marketing and brand officer Asad Ayaz, following the TikTok deal being announced. Disney and TikTok said a jointly-run programme would boost some creators' videos and give them access to exclusive events. Last year, a report from Oxford Economics said YouTube content creators contributed £2.2bn to the UK economy in 2024 and supported 45,000 jobs. Disney launched its short form video platform Verts in the US in March, with plans to expand that further around the world.