5 Years In, Sourdough Bakers Still Haven’t Quit, and Bread Isn’t the Whole Story

Sourdough was supposed to fade like banana bread and dalgona coffee once pandemic boredom passed. Instead, five years later, bakers are still feeding the same starters they built in 2020, and bread turned out to be just the opening act. Homemade sourdough bread searches have climbed 217% over the past year, and the classic loaf is only the start. Sourdough croissant searches are up 124%, and sourdough bagels have climbed 64%. Sourdough pizza crust is having a momentPizza might be doing the most to move sourdough out of the bread aisle entirely.