Kids know exactly what they want to wear in that photo, and plenty of parents already know they’re not winning that argument. That’s happening in a season when plenty of parents say they’re watching every dollar, not loosening up. It’s also the first category parents say they’d cut if money got tight, which says more about the outfit’s job than about fashion trends. 45% of parents say their child has a specific must-have item this year, and 57% admit that child talks them into splurging on it. Parents plan to cut tech spending 16% this year, down to about $417 per child, as phones, tablets and laptops that still work fine get one more semester before replacement.