Zepto, BookMyShow Among 9 Platforms Penalised For ‘Dark Patterns’Ever paid extra without noticing? Zepto, BookMyShow Among 9 Platforms Penalised For ‘Dark Patterns’ (Img: X)New Delhi: The government has taken action against nine major digital platforms, including Zepto, BookMyShow, IndiGo, FirstCry and Physics Wallah, for allegedly using “dark patterns” deceptive online designs that influence or manipulate consumer decisions. What Are Dark Patterns? Dark patterns refer to misleading user interface techniques that push consumers towards choices they may not have made otherwise. BookMyShow Pulled Up Over Pre-Selected DonationMovie ticket booking platform BookMyShow faced action over a pre-ticked ₹1 donation option for its charitable initiative BookASmile.