For decades, Committee Chowk, Rose Cinema, Odeon, Plaza and Rose Cinema were regarded as the heart of cinema culture in Rawalpindi and Islamabad. They served as cultural centres where memories were made, friendships flourished and love for shared culture came alive on the silver screen. "I watched countless Punjabi and Urdu films there on weekends and visited with my family and friends during Eid holidays. Modern cinema houses established in Rawalpindi and Islamabad like those built inside malls mainly attract those enthusiastic about international movies. Shift in entertainment consumptionCultural experts, filmmakers and advocates fear that although digital technology has brought convenience, it has also accelerated the decline of regional film culture, weakening community interaction and threatening an important part of the province's cultural identity.